Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model. Google launched AdWords in 2000. At first, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaign. To accommodate small business and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. In 2005, Google started a campaign management service called Jumpstart. Google launched AdWords in 2000.At first, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaign